What are the greatest success factors and challenges in content marketing? How much budget gets earmarked for content marketing? Which formats and channels are especially popular? Our Statista Content Marketing Trend Study has answers to these and other questions from B2B and B2C companies in German-speaking countries.

Every year, we survey the German-speaking content marketing community in tandem with the Content Marketing Forum e.V. and CMCX and provide valuable insights and benchmarks in our study.

2023 also marks the fifth edition of the study. In order to celebrate this anniversary in fitting style, we have compared some of the responses in this year’s study to those of previous editions.

• Content marketing strategies
• Content marketing budgets
• Measuring success in content marketing
• Popular content marketing channels and formats