Statista Content Marketing Trend Study 2023

AVAILABLE NOW: THE STATISTA CONTENT MARKETING TREND STUDY 2023

What are the greatest success factors and challenges in content marketing? How much budget gets earmarked for content marketing? Which formats and channels are especially popular? Our Statista Content Marketing Trend Study has answers to these and other questions from B2B and B2C companies worldwide.

Every year, we survey the international content marketing community in tandem with the Content Marketing Forum e.V. and CMCX and provide valuable insights and benchmarks in our study.

2023 also marks the fifth edition of the study. In order to celebrate this anniversary in fitting style, we have compared some of the responses in this year’s study to those of previous editions.

THE STUDY OFFERS YOU INSIGHTS INTO THE FOLLOWING TOPICS:

Content marketing strategies
Content marketing budgets
Measuring success in content marketing
Popular content marketing channels and formats

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