What are the biggest challenges and success factors in content marketing and the most popular measures used by companies? Our Statista Content Marketing Trend Study provides you with valuable insights from companies all around the world.

Marketers from a wide range of industries took part in the online survey. They answered questions about the goals pursued with content marketing, the most important success factors and the most relevant technologies & trends.

• The future of content marketing
• Content marketing success measurement
• How the COVID-19 pandemic has affected the industry
• Popular content marketing channels and formats
• Content Marketing strategies