Success factor infographic

There are a few reasons to use infographics in content marketing. And especially in times of information overload and low attention spans, infographics are not only one of the best ways, but the ideal way to convey content in a clear and concise way.

The mix of different colors, font sizes, and types ensures that just one quick glance is enough to get to grips with the content. This is also due to biological reasons: 50 percent of our brain is involved in processing visuals, and 70 percent of our sensory receptors are located in our eyes. Therefore, it only takes 0.1 seconds for a person to understand visuals.

High-quality infographics are perfect for strong content marketing. They will be shared multiple times on social media channels. Therefore, the chance to widen your reach via social media is extremely high.

Through using infographics you’ll show your users that you have researched the subject extensively. The content will have been researched, collated, evaluated, and graphically edited. This will contribute to the credibility of your content and will help build trust with your users.