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The use of artificial intelligence in marketing sounds promising: more results with less effort. But how can you use AI for your content strategy and marketing campaigns and what should you keep in mind when using it?
What are the greatest success factors and challenges in content marketing? How much budget gets earmarked for content marketing? Which formats and channels are especially popular? Our Statista Content Marketing Trend Study has answers to these and other questions from B2B and B2C companies worldwide.
Influencer marketing has long made the leap from niche discipline to integral component of the marketing mix, with companies investing ever greater budgets in influencer campaigns. Influencer marketing also offers considerable potential in the B2B segment. Harness it now!
After the consistently positive response to our “Content Marketing Compass 2021”, we would like to present and summarize the results and trends from the most important content marketing studies for 2022 as well.