After the consistently positive response to our “Content Marketing Compass 2021”, we would like to present and summarize the results and trends from the most important content marketing studies for 2022 as well.

Building on this, this year we are focusing on social media, as it has steadily gained in importance over the last few years and now represents the most relevant content marketing channel alongside the website.

• Budgets – their distribution and their development in the pandemic
• Measuring success – not a question of “if,” but “how”
• Trends and challenges

With a market of around ten billion euros, which comprises the production and distribution of content and which is growing by an average of eight percent per year, we are now talking about really relevant budgets that need to be used effectively and efficiently.

This “Content Marketing Compass 2022” is intended to support you in this: It summarizes insights into the current trends in content marketing with a focus on social media and provides concrete tips and checklists to help you succeed.