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How to use artificial intelligence in marketing

Opportunities and challenges of AI in marketing

The use of artificial intelligence in marketing sounds promising: more results with less effort. But how can you use AI for your content strategy and marketing campaigns and what should you keep in mind when using it?

What awaits you in the Statista AI Compass:

Current studies
Use cases for your marketing
Tips for the right prompt
5 recommended AI tools

Find out in the Statista AI Compass how artificial intelligence is revolutionising content marketing and which tools support your marketing!

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What is artificial intelligence, and how can it be used in marketing?

Since the launch of ChatGPT in late 2022, the topic of artificial intelligence has been omnipresent. But what does this term actually mean?

What is artificial intelligence?

Artificial intelligence (AI) is a discipline of computer science that revolves around the development of algorithms and systems that can imitate human thought and behaviour. This technology enables computer systems to solve problems and recognise patterns using existing data, but also to learn from new data. AI is used in various areas such as medical diagnostics, the automotive industry and marketing.

How can artificial intelligence be used in digital marketing?

The use of AI offers a wide range of opportunities in the digital marketing context. Many marketers are already using generative AI tools such as ChatGPT or Midjourney to create content like texts and images with the help of short written instructions known as prompts. AI tools can also be used to analyse customer data, brainstorm new ideas, create personalised and targeted marketing strategies or optimise campaigns based on customer data. In particular, small businesses with a small workforce can benefit immensely from it.

Do you want to learn more about the use of AI?

You can find more exciting insights into the use of artificial intelligence in everyday professional and personal life in our infographic “Where do we encounter artificial intelligence?”.