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Autodesk builds software that helps people imagine, design, and make a better world – we have been lucky enough to contribute to this vision! Originally, the Autodesk team was working with the Statista Research & Analysis department in order to model construction data through until 2050. Content & Information Design was invited to join the team when discussions about visualizing the data started.
The project should lead to visual assets which both were identifiable in terms of Autodesks brand, appealed to audiences and also brought to life the futuristic notion of what the data represented. Our team was able to propose an isometric style for both the infographics and the white paper which then lended itself to a 3D design for the video.
The first step was to develop a look and feel that we would be able to roll out across all assets. With the data coming from R&A, we were in charge of creating the story for the infographic along with the copy for the white paper. As the video was focused on the design, we planned the storyboard accordingly to support the story.
Although aligned with the Autodesk branding, we were able to take design to the next level in terms of isometric and 3D elements. The design focused on data visualization at its best within the infographic and the whitepaper with buildings and piping representing growth.
The project can be described as a full team effort between Autodesk, R&A and C&ID to look at the future of the construction industry, model the data to support and then visualize to create pieces that promote the story. It resulted in a showcase webpage where interested parties can view all assets in a collective format – infographic, video and whitepaper.
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