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DuPont Nutrition & Biosciences is a global leader in the fields of health, food, pharma, and biotech. Since mid-2019, we have been working together to create a wide range of attractive visual products, with a particular focus in the areas of cultures and food enzymes. Often supporting launch campaigns, we have delivered a range of infographics, social media content, webinar materials, and other presentations.
Two of the most all-encompassing projects we have completed with DuPont Nutrition & Biosciences have been their campaigns for their Nurica™ enzyme solution and YO-MIX® PRIME yogurt culture. These product launches both required a wide range of deliverables that would provide lively, yet professional narratives in support of the products. Both series were built around a core infographic to convey a data-driven, yet approachable message to a mainstream audience.
Conception
YO-MIX® PRIME’s message was grounded in market data justifying consumer preferences for healthy, snackable yogurts with an indulgent mouthfeel. This message was delivered step by step in story chart format and supported by a social media campaign drawing attention to these key aspects. The Nurica™ campaign’s ‘science made simple’ concept justified the additional creation of a minute-long information video that outlined the solution’s characteristics.
Research
YO-MIX® PRIME’s customer focus required a wide range of survey data on consumer habits and preferences, driven largely by percentages. With an eye on regional markets, it was necessary to research data that highlighted different countries. Nurica™ additionally required data on wider market trends to underline ongoing shifts in dairy consumption worldwide.
Design
To reflect Nurica™’s three core claims, the campaign’s visuals signal its attributes with blue, pink, and green coloring. This is most noticeable in the jar design used in many of the assets, in which these USPs are spelled out with colored icons. The YO-MIX® PRIME design features the blue used across the client’s dairy campaigns and makes creative use of bar charts to bring the data to life.
Both projects established a clear visual style for the campaigns and proved to be a success with the client’s teams worldwide. Accordingly, our team is still creating new assets for both products. Notably, as a reflection of the products’ international focus, both campaigns have been translated into Portuguese and Spanish for use in the Latin American market.