auxmoney is a digital lending platform for private consumers all over Europe. Thanks to unique risk modelling and automated processes, auxmoney improves access to loans while also reducing associated costs.
auxmoney aims to position itself as the go-to brand for lending services. Against the backdrop of the current financial crisis, the idea is to raise awareness of the topic of borrowing among German consumers by providing free content.
‘Statista Content & Design provided us with optimum support, enabling us to lend momentum to existing campaigns with accompanying, data-driven content. We found the working relationship with the team to be exceptionally professional and client-focused at all times. From joint concept development through to the final graphic presentation of the findings, we were delighted and are now pleased to be building on the project with a content partnership.’
Chief Growth Officer, auxmoney
A large-scale study seeks to analyse the financial situation of German households amid the energy crisis and inflation, shed more light on trends in consumer behaviour and thus create points of contact to the lending sector.
The visual presentation of concise core statements from the study – for use on a variety of channels including social media and newsletters – is designed to generate maximum attention for the study.
In tandem with the market research team of Statista Q, the team at Statista Content & Design produced content that offered unique insights into the financial situation of German households.
The data was gathered by Statista Q using a representative online survey. Statista Content & Design then presented the results of the study in a variety of formats:
Following its publication, the study was promoted with the following advertising materials:
Approx. 68,000 recipients
Open rate of 24.5%
Click-through rate of 4%
Approx. 215,700 newsletter recipients
Open rate of 26.4%
Thanks to the study and the insights generated by it, auxmoney has its finger on the pulse and offers consumers in Germany an opportunity to assess and compare their financial situation. At the same time, the company demonstrates its expertise in financial matters, thus building trust with readers.
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