In a market that sees the arrival of new software providers and consultancy firms on a daily basis, DEFACTO wants to stand out from the crowd and position itself as a thought leader when it comes to optimising digital processes. The company is seeking to highlight its portfolio of services and reach a larger target group in German-speaking countries, thus expanding its customer base.

In addition to a twelve-page white paper on marketing automation as a key content piece, the Statista Content & Design team also produced additional formats that picked up on subjects examined in the paper:

But Statista Content & Design didn’t just support DEFACTO with content production, but also assisted with distribution in order to raise awareness of the paper:

This success case indicates that the combination of high-quality content and its effective distribution represents the key to successful lead generation. Strong content that adds value appeals precisely to the needs of DEFACTO’s target group, i.e. marketers interested in automation and process optimisation.

Thanks to the content measures, DEFACTO boosted its brand awareness and was able to position itself as a thought leader in the area of market automation. Aided by distribution via bespoke content formats on DEFACTO’s own channels, as well as in the high-reach Statista newsletters, the company generated high-quality leads.