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Energetic information design for Snam – made by Statista


In 2018, Statista Content & Design partnered with the Italian energy company Snam. In the course of this relationship, we have developed various projects in collaboration with multiple departments and contacts based in Milan. These campaigns have focused on developing corporate communications material for both internal and external support, which was also used at conferences.

THE CHALLENGE

Diving into the complex world of energy suppliers and finding specific topic information can be challenging, but our editorial team is always up to the challenge. They aim at developing a concise story which not only corresponds to Snam’s preferred format but also meets the requirements of a various number of stakeholders.

OUR PROCESS

Successful solutions with our effective process

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Conception

Whether it is a video, a brochure, or a new corporate PowerPoint template: The precise briefings from Snam paired with the creativity of our team always guarantee a productive collaboration. Though the requirements are mostly clearly defined, the brand guidelines are rather flexible. In most cases, our team has quite a lot of freedom to develop styles which further enhance the content.

Research

In our collaboration with Snam, we tend to take a supporting role in the creation of the content for the various assets we develop. Due to the nature of the information, Snam supplies us with the raw content – which our team edits to create a cohesive and individual storyline for each asset. Our relationship allows for open communication, which encourages both sides to provide direction and feedback when necessary to ensure that everyone is aligned.

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Design

Our team has established a series of various designs for Snam, which are constantly used and provide the basis for further projects. The styles developed are very illustrative, which is a visually engaging way to support the understanding of the technical content, making it not only comprehensible but also outstanding.

THE RESULT

The result of working with Snam for three years is a relationship that has gone from strength to strength with repeated briefings and constant project involvement. All assets created have been enthusiastically received with images of them in action often being shared with our team – for example, a video that was created for the 2018 World Gas Conference. We are excited to see this cooperation continue for the years to come, potentially even supporting the client to open up new markets.

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