Black Friday – Data and Facts

Author: Gabriela Hein
Graphic: Anne Geick
Date: 5th November 2021

Soon the bargain hunt for the unbeatable Black Friday offers will start again. This month, we have taken a closer look at the topic and prepared exciting facts and figures about Black Friday for the infographic of the month.

On Your Mark, Get Set, Shop!

Black Friday marks the start of the Christmas shopping period in the US and takes place on the fourth Friday in November, after Thanksgiving. The following Monday – Cyber Monday – kicks off online shopping for the holidays.

Bargain Hunting

Half of all Americans are planning to make an online purchase on Black Friday and Cyber Monday.
Around a third of Germans are planning to do the same. 22% of Americans, 11% of Germans, and 15% of those in the UK are planning to shop in-store.

Holiday Sales

In 2020, around USD 10.84 billion was spent in the US on Cyber Monday. On Black Friday, online sales reached USD 9.03 billion – almost twice as much as in 2017 (USD 5.03 billion).

Amazon – The Champion of Black Fridays

25% of Amazon dealers say that Black Friday in 2020 generated the most sales. Prime Day came in second place with 17%.

The COVID-19 pandemic has once again increased willingness to make a purchase online and from home. Between Black Friday and Cyber Monday, sales made by third parties on Amazon
reached a record USD 4.8 billion in 2020. That’s an increase of 60% in comparison to 2019!

Current topics and trends – plus free infographics