infographic of the month – November
Navigation
CONTACTS US
Author: Gabriela Hein
Graphic: Anne Geick
Date: 5th November 2021
Soon the bargain hunt for the unbeatable Black Friday offers will start again. This month, we have taken a closer look at the topic and prepared exciting facts and figures about Black Friday for the infographic of the month.
On Your Mark, Get Set, Shop!
Black Friday marks the start of the Christmas shopping period in the US and takes place on the fourth Friday in November, after Thanksgiving. The following Monday – Cyber Monday – kicks off online shopping for the holidays.
Bargain Hunting
Half of all Americans are planning to make an online purchase on Black Friday and Cyber Monday.
Around a third of Germans are planning to do the same. 22% of Americans, 11% of Germans, and 15% of those in the UK are planning to shop in-store.
Holiday Sales
In 2020, around USD 10.84 billion was spent in the US on Cyber Monday. On Black Friday, online sales reached USD 9.03 billion – almost twice as much as in 2017 (USD 5.03 billion).
Amazon – The Champion of Black Fridays
25% of Amazon dealers say that Black Friday in 2020 generated the most sales. Prime Day came in second place with 17%.
The COVID-19 pandemic has once again increased willingness to make a purchase online and from home. Between Black Friday and Cyber Monday, sales made by third parties on Amazon
reached a record USD 4.8 billion in 2020. That’s an increase of 60% in comparison to 2019!
Information about current topics and trends as well as free infographics every month in our newsletter!
Our value added
Individual information design – directly from the expert for data research
We at Statista Content & Information Design have been dealing with data, facts and analyses for years. Therefore we understand particularly well how these can be presented visually. Also, Statista’s portal comprises more than one million statistics, studies and reports from over 22,500 sources – the ideal basis for exciting, customized data storytelling.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information