infographic of the month – April 2021

Comparing gender in pharmacy start-ups

Author: Sarah Tebbe
Date: April 12, 2021

The Deutsche Apotheker- und Ärztebank (German Pharmacists’ and Doctors’ Bank) again analysed the behaviour of pharmacists starting a pharmacy in 2019. For the first time, women invested more than men, although less was invested overall. As in previous years, the share of women who founded a pharmacy was more than that of men.

The infographic focuses on comparing the two genders – the clear colour scheme helps to determine key differences quickly. The style reflects the well-established corporate identity of the Deutsche Apotheker- und Ärztebank.

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infographic of the month – April 2021

Who wins and who loses in the German labour market?

Author: Sarah Tebbe
Date: April 12, 2021

In the Bertelsmann Stiftung study, “Who wins? Who loses? The development of the German labour market from the early years of the federal republic to today”, a team from the Freie Universität Berlin investigates how the labour market situation has changed for women. The infographic shows that women have made ground in significant areas – for example, the share of women with a university degree has increased. However, the share of women who undertake entry- or intermediate-level work despite having a university degree has also risen. The study also notes that most women with a university degree are overqualified. This is represented in the graphic by a graduate sharpening pencils. While women are making ground in the labour market, they are still not catching up.

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Customer Graphic of the Month – March 2021

Germany’s fruit lovers!

Author: Sandra Fischer
Date: March 11, 2021

The humble apple is Germany’s favorite fruit. More than 19 kg per person are consumed each year! We are all aware of the seven usual suspects, but did you know that there are more than 30,000 varieties of apple around the world?! We compiled interesting facts about fruit consumption in Germany for this photographic infographic for our customer Gardena. And don’t forget, “an apple a day …”

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Customer Graphic of the Month – March 2021

Peat-free gardening

Author: Sandra Fischer
Date: March 11, 2021

Marshlands play a major role for the climate and biodiversity and store a large portion of the world’s carbon. There is no doubt that they should be preserved. Yet peat is often extracted from marshlands for use in conventional potting soil. Gardening enthusiasts are paying increasing attention to sustainability, as shown in this infographic “Peat-free gardening” created for our customer Toom. Most amateur gardeners say, for example, that it is (very) important for them to consider environmental factors when buying potting or gardening soil. They rate peat-free soil to be just as good, if not better.

Gardening season is upon us again! Enjoy!

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Customer Graphic of the Month – February 2021

Challenges in marketing

Author: Yannic Stock
Date: Feb 11, 2021

Content marketing is of course not the only responsibility on the agendas of marketers worldwide. In this infographic, our client Frontify presents and explains various contemporary challenges in the field of brand marketing.

Infografik Frontify
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Customer Graphic of the Month – February 2021

Content marketing through messenger apps

Author: Yannic Stock 
Date: Feb 10, 2021

With content marketing, users can be reached in a wide variety of ways – both in the B2C and B2B sectors. Our client messengerpeople offers various software solutions for different forms of messenger communication – including newsletter formats for messenger apps such as Apple Business Chat, iMessage, Telegram and Facebook Messenger.

In collaboration with experts from messengerpeople, our team compiled interesting facts about content marketing via messenger apps into a multi-chapter infographic. This covers data such as the best days and times of the week to send out mails, their ideal length, and suitable intervals between distribution.

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Customer Graphic of the Month – January 2021

New potential to save on electricity bills

Author: Yannic Stock
Date: Jan 20, 2021

The new EU-wide energy classes for large appliances should make things clearer and encourage manufacturers to create even more economical products. For our customer Mark-E, we recently put together a list of which power guzzlers are hiding in the home.

Mark-E/Enervie - Stromverbrauch
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Customer Graphic of the Month – January 2021

Inefficient heating systems

Author: Yannic Stock 
Date: Jan 21, 2021

It’s not just inefficient electrical appliances that are a problem for the environment and your wallet – old heating systems are too. Take a look at the impressive graphic we created for our customer Pfalzwerke. It shows that more than half of all heating systems in Germany are over 20 years old and are no longer fit for purpose.

Pfalzwerke - Heizsysteme
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Client’s Graphic of the Month – December 2020

How the Germans Celebrate Christmas

Author: Yannic Stock 
Date: Dec 16, 2020

Everything is different this year – including Christmas. As this graphic for our customer Sparkassen Versicherung shows, there’s one thing the Germans will miss more than anything: Christmas markets and mulled wine! This is a combination that 66% of Germans cannot go without – under normal circumstances.

To put it more spectacularly: 65 million liters of mulled wine are sold in Germany every year! Enough to fill 17 Olympic-sized swimming pools! It’s fair to say the Germans enjoy Christmas time, with 78% saying they pay no attention to calorie intake over the holidays. No wonder then that the average German gains 0.8 kilos in weight during the festive period!

This humorous and colorful infographic also presents facts and figures about present-giving – including the often quite different traditions across Germany’s Federal States.

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Customer Graphic of the Month – December 2020

Christmas Traditions From Around the World

Author: Johannes Laakmann 
Date: Dec 16,2020

Fried chicken on Christmas Eve or rather fried caterpillars? Curious Christmas traditions and customs have developed in many countries around the world. Did you know that some Norwegians hide all their brooms on Christmas Day? Or what the deal is with the Christmas pickle?

Together with our client Schenk Process, we have presented a collection of interesting and unusual facts about the festive period. If you want to know where Father Christmas’ local post office is or what other festivities are celebrated by billions of people, take a look at our striking infographic. Happy Holidays!

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