infographic of the month – February 2021

The importance of content marketing for companies

Author: Yannic Stock
Date: Feb 12, 2021

For large companies in particular, content marketing is no longer just a smart strategy, but has in fact become a necessity. In order to help your brand and message stand out amidst the daily overload of information, it is essential to not only produce attractive, well-placed ad posts, but also ensure that they feature good content tailored to the respective target group.

Our infographic of the month for February is therefore dedicated to exciting data drawn from our Statista Content Marketing Compass 2021, which compiles the most important and interesting findings from the field in one comprehensive report.

The key element that content requires, however, is creativity! Our Art Director Katja Schönemann accordingly gave her imagination free reign when it came to designing the infographic. Using donuts, smarties and soda bottles she arranged and photographed herself, she created pie and bar charts that can’t be overlooked in even the most crowded of newsfeeds!



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We at Statista Content & Information Design have been dealing with data, facts and analyses for years. Therefore we understand particularly well how these can be presented visually. Also, Statista’s portal comprises more than one million statistics, studies and reports from over 22,500 sources – the ideal basis for exciting, customized data storytelling.

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