infographic of the month – july 2021

The modern media landscape

Author: Christopher Ledsham
Date: July 13, 2021

Whether reading the morning paper with a coffee, tuning in to watch the 6 o’clock bulletin, or scrolling through social feeds for the latest sports and weather updates, news consumption is an integral part of daily life. TV remains the preferred medium among Europeans in 2021, although those using social media for regular news consumption has risen to 52% from just 20% in 2011.
As the media landscape continues to shift, people worldwide are evaluating the sources they consider to be trustworthy. With increasing numbers of readers turning their attention online, the authority of well-established newspapers and magazines is being challenged throughout the continent. The Netherlands ranks first with 80% of respondents saying they trust print media, compared to just 24% in Slovenia.
Although news articles are still available over the internet for free, an increasing number of media outlets are placing some or all of their online content behind “paywalls”, making them accessible to paid subscribers only. Despite the English-language content of most popular subscription media outlets, just 7% of UK consumers paid for news in 2020, compared to 42% of Norwegians and 27% of Swedes.

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